The Bloom Living Podcast

Profit Your Way to Success | Lisa Campbell SE05 - EP06

August 18, 2020 Thomas DeSchutter / Lisa Campbell Season 5 Episode 6
The Bloom Living Podcast
Profit Your Way to Success | Lisa Campbell SE05 - EP06
Show Notes Transcript

Lisa Campbell - CBP, CPFP, Profit Strategist 

Lisa Campbell is a proven success in business. She is guiding entrepreneurs & bookkeepers to skyrocket their confidence, cash flow and freedom with money, mindset & positioning tools that help her clients prosper exponentially.

Lisa is a Certified Professional Bookkeeper turned Profit Strategist (CPFP Master) and is the CEO of Profit First Professionals Canada, The Marcam Group, and Accelerate 2 Advisor.

Her favourite quote: Happiness, like unhappiness, is a proactive choice. ~Stephen Covey

@lcprofitcoach
@accelerate2advisor
The Marcam Group

Discussion:
6:19 TD - Are there typical things that come up regularly in your assessment of businesses?

6:46 LC - Oh, there's a lot of things that come up regularly. First of all, the shock, the shock of the bleed when we do an assessment, originally and we go through what their operating expenses are; what the owner is actually taking home and then we show them that they're actually bleeding cash. I think subconsciously they know they keep having to borrow, but they don't actually see the amount of cash they're bleeding every month or every quarter, or every year.

I had a client this year who had to borrow $140,000 when she first came on with me. And she said," I don't know why I had to borrow that much money?" So I did an assessment on her business and I showed her that the bleed worked out to almost $140,000. Now I could explain it. This is what you're doing this is what's happening and if you don't break this cycle, you're going to continue to borrow over and over again. Then, of course, the other thing that comes up a lot is, "I have to borrow to grow." 


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Thomas DeSchutter :

Hey there Bloom Living podcast listeners if you're looking to up the game in your breathing your body your physicality well guess what Ken online.ca is offering our listeners a special 10% off site wide, go to the show notes for the link. Here's what you get flow yoga master the basics with Rachael Dean and 10 by 10 morning transformation with Tim Begley that's 10% off you can find it in the show notes. When you get there and you're ready to pay you just right in bloom 10 for your discount Today's podcast is brought to you by Thomas DeSchutter Business Success Coaching. Are you ready to experience your business thriving? Or maybe you're already thriving and you want a better system for managing your cash flow. The truth is, you need to be setup to win and winning is all about the process. Being certified cash flow specialists and profit first professionals Thomas DeSchutter Business Success Coaching will put you on track to win big. Check the show notes to Book your free consultation or go to thomasdeschutter.com Hey, welcome to another show we are well into season five. Today I have an amazing guest, and I say amazing because I love having guests. That can talk to our listeners about business building about cash flow, about what it takes to grow your business. And especially in these times that we're facing right now you know I just read a report today that over 40 large companies in the retail space in the United States have just declared bankruptcy. Yeah. And that is a sign of what is happening within the economy, and how people are feeling about spending their money and where they're spending their money. So I'd like to welcome to today's show Lisa Campbell, Lisa Campbell is guiding entrepreneurs and bookkeepers to skyrocket their confidence cash flow and freedom with money mindset and positioning tools that help her clients prosper exponentially. She is a Certified Professional bookkeeper turned profit strategist and is the CEO of profit first professionals Canada. The Markham group, and accelerate to advisor and hey I got to tell you in this conversation we definitely dig in to stuff around how you manage your business, how you manage your cash flow, and the importance, the absolute importance of paying attention to this stuff. Like, it doesn't happen by accident, building wealth, and being successful at anything you do requires attention and attention to detail and perhaps even building out a blueprint. So here we go. Welcome to the show. Lisa Campbell.

Lisa Campbell :

Thanks for having me.

Thomas DeSchutter :

Tell me about bringing profit first to Canada.

Lisa Campbell :

Ah, profit first Canada needs profit first Canada needs. The business owners in Canada, need to know that there are professionals that they can work with that will fix their situation. That's why it's so important.

Thomas DeSchutter :

Okay, and so when you say situation, what is the most common thing you're referring to are we talking about their cash flow are we talking about how they work their money are we talking about their number of employees are we talking about where they spend their money or how they grow their business.

Lisa Campbell :

He just summed it all up the whole, the whole nine yards. Yeah, it's everything I mean, obviously the primary issue is cash flow but cash flow affects everything else right your employees what you're doing, how you're expanding, how you're pivoting that sort of thing. So, if you have a good handle on the cash flow everything else can sort of follow through.

Thomas DeSchutter :

Right. Okay so good handle on the cash flow. I you know obviously I'm a prophet first professional but if I take off my, you know I'm an advisor hat and I know nothing except I'm just a. I'm just grinding it out. I'm. All I want is to make a good living and feed my family and there never seems to be enough money, where, where do I even begin like how as an entrepreneur. Do I even trust that somebody can come in and save me.

Lisa Campbell :

I think if you. First of all, I would recommend reading the first two chapters of the book because that makes a huge difference if wrap your head around sort of the concepts that are there, and then trying to implement the concepts on your own, you know, some people can do it but working with somebody who's actually been trained about the nuances and the little tweaks that you need to make along the way I think that's the key. And that's why, to me it's important to have profit first professionals in Canada who can specifically help Canadian entrepreneurs,

Thomas DeSchutter :

right and then ideally their, their mindset is around taxation and how the government here works etc versus the US

Lisa Campbell :

well yeah and even just, you know, sales tax, how do we handle that. Right, so our sales tax model is a little bit different than the States and other countries and I think people like to know that they're working with somebody on home turf, like we are Canadians as well we have Canadian businesses we are Canadian profit first professionals, so I think that the Canadian entrepreneurs, sort of have a little bit more of a comfort level when they know that we're from Canada as well.

Thomas DeSchutter :

Right. would you say also though that a profit first professional in Canada, or in America could work with somebody in either country.

Lisa Campbell :

Oh, absolutely. I mean profit first is something you can implement in any country I think there's just a comfort level. Maybe because the book is written by an American author I have no idea what the what the misconception is, I think, just the fact that they've got home turf support Canadian entrepreneurs who are Canadian, you know, accountants bookkeepers and business coaches who understand how Canadian taxes work how Canadian sales taxes work, and just you know the fact that we are in Canada as business owners as well.

Thomas DeSchutter :

Right so keeping it sorted so the mindset of keeping it kind of home. Yeah. Yeah. Is there. Sticking with the profit first. Is there a typical thing that comes up, the most in, you know, as you've looked at businesses, and we'll get into how long you've been doing what you're doing and what you're doing in a minute but as you've looked at businesses are there typical things that come up regularly.

Lisa Campbell :

Oh, there's a lot of things that come up regularly, I would think, first of all, the shock, the shock of the bleed when we do an assessment, originally and they, you know, we go through what their operating expenses are what the owner is actually taking home and then we show them to they're actually bleeding cash like they, I think subconsciously they know they keep having to borrow right but they don't actually see, this is how much cash I'm bleeding every month or every quarter every year. And, and when you can show them on paper, and justify why they've just like I had a client this year who had to borrow $140,000 when she first came on with me. And she's like, I don't know why I had to borrow that much money right so I did an assessment on her and I showed her her bleed worked out to almost $140,000 so we could explain it, you know, this is what you're doing this is what's happening. If you don't break this cycle, you're going to continue to borrow over and over again and then of course the other. The other thing that comes up a lot is, I have to borrow to grow. When my business starts making money then I can stop borrowing and that's not the way it works you know that I know that, but I think when you could actually show a business owner, you know, sort of reverse engineer how it works. This is where you want to go this is how you're going to get there. And this is how you stop the cycle of borrowing that's, that to me is golden. Right. So how long have you been doing what you're doing in profit first. Well I think no let's go back let's go back further because I know I know you've been on the accounting side of things for quite a while but how long has that been. Oh gosh, I started actually, way back in my former life I owned a salon I was an aesthetician and I was too cheap to hire a bookkeeper so I went to school at night and learn how to do it myself. And then I fell in love with the numbers side of it so I would say, sort of dabbled in it from 1991, which kind of dates me but, and then I shifted more into it being a business I would say in the late 90s early 2000s early 2000s and then full time business 2012, I believe, and have been growing ever since.

Thomas DeSchutter :

Right, so you've been you've been is it accounting or bookkeeping that you've bookkeeping focused on bookkeeping. So you're nearly in this now 20 years that you've been actively pursuing. Some gainful employment in the world of bookkeeping.

Lisa Campbell :

Yeah, but I'd say it's, I'd say it's about 20 years yeah maybe longer Actually, I don't know, because you know what happened is when I did it for my own business my clients started to learn that I was doing it and I would get you know oh can you do my company, can you take care of my husband's book can you take care of my sister's books, and that's actually how grew. I started gaining more clients like that and I had a passion for the numbers side of the business and that's how I flipped it over.

Thomas DeSchutter :

Right. So, so let's talk about that passion. So, so what. So you're an aesthetician was was no going back. So okay, let's go back we're going back there so I'm

Lisa Campbell :

gonna say I am not up to date on what's going on in that world. We need a mask, first of all,

Thomas DeSchutter :

and you actually have to leave the house most times Yes, but so you're an aesthetician, you have your own salon, is that correct. Mm hmm. And you find that you're having a passion for numbers. Mm hmm. How did you go about that transition to actually, you know, because this for a lot of people comes up like hey, I've either got this job and I love doing something else and I'm really passionate about it but if I give up my job is not going to be an income or I'm worried about providing, how do I make that transition so what what was that like for you How did you go about flipping the table.

Lisa Campbell :

Well, I actually didn't do it intentionally what so what happened was I had, I had sold my salon and went into more sales and whatnot and I still had a few clients on the side so I ended up having, I was pregnant with my first son. And I was doing some clients on the side in my home so sort of keeping my hand in the esthetics world. And, but then I was continuing to also do bookkeeping on the side and I just found that I was getting more and more referrals on the bookkeeping side and I started to like the aesthetic side less and less because it's quite the therapy role and, like, they say when you're holding someone's hand and treatment, they tend to let go of stuff that's inside them and as much as I like to help people in that capacity that's not where I'm trained, That's not my area of expertise. So I just, I don't know, my passion for that kind of dwindled and I just kept loving what I was seeing with the numbers side it's like a puzzle. So it was a gradual transition it wasn't anything intentional it just happened. And you know I'm a big believer and things fall into place. The way they should.

Thomas DeSchutter :

Right. So, eventually you just ended up with all of a sudden I've got this home based business that is looking more like bookkeeping than aesthetics.

Lisa Campbell :

Yes, yes. And I ended up stopping the aesthetics altogether and carried on I had two more kids after that carried on with the bookkeeping part time until I turned it into a full time business.

Thomas DeSchutter :

Right. And knowing what I know I'm assuming back then you were married. I was, yeah. And now you're a single mom, I am, and you're an entrepreneur. Mm hmm. And would you say you're running a successful business.

Lisa Campbell :

Yes, I would. I'd say I'm running a very successful business.

Thomas DeSchutter :

Awesome. I like that you do. So what transpired in bringing prop. So when I, when I'm asking the question of bringing profit first to Canada, you know as a prophet first advisor, I've seen that now I'm dealing with you versus the American counterparts that I was dealing with before. How did that transpire What did you like what happened that you are now profit first for Canada.

Lisa Campbell :

Well that came sort of as a natural. I don't want to say Ascension but sort of a complement to what I was already doing so. I would say two years ago, I had already completely systemized my firm I had my systems my processes my workflows, so that I was able to hand off the compliance work to team, so that I could focus more on the advisory component. So, when I started talking about some of the things that I had done online you know in some of the Facebook groups and, you know, just in conferences in general, I had a lot of bookkeepers reaching out to me saying you know how did you do this and how did you do that and and it became obvious that there was a gap there, there was a need for people in this industry to understand how to sort of not put the cart before the horse for example you don't set up your workflows until you have a system in place right so create the system and then do the workflows and make sure your processes are running smoothly. So I spent, I would say, the better part of a year trying to figure out, how can I serve this gap that's there How can I help these people, obviously I can't meet with everybody one to one you know for coffee breaks all the time. So I thought well maybe there's a need for a program where I can walk them through. Pretty much what I've done with, you know, skipping all the mistakes that I made along the way Look look backwards and see what was the straightest line to get from A to B. So I did that and that ended up being very successful so that's the accelerate to advisor program. And that is a program full of sort of high level bookkeepers and accountants, who whether they're in an advisory role or not at the moment, their core compliance systems and and processes for what I call their ecosystem inside their firm, that's not set up so I teach them how to set that up. And then what happens is you get to a certain point in that program where now we want to focus on Okay, what is my advisory component. So, the natural sort of compliment to that is, I'm, I'm passionate about profit first. So profit first us and I have been in conversations back and forth for the better part of a year, thinking how can we incorporate the two without mixing the two because they're very separate. And it just, I don't know, to me it was just, it's something I'm super passionate about, if I'm already setting them up for systems and processes and workflow, why not also be able to teach them the skills required for their advisory component. Hmm.

Thomas :

Thank you. You're welcome. Yeah.

Thomas DeSchutter :

You use the term advisory. And so I'm curious about that. I'm curious about it in the sense of somebody could be doing work for somebody as a bookkeeper or accountant, and they're literally just doing what, for lack of a better term, the client wants. And when you say accelerate to advisor. What we're really talking about is somebody moving from the I'm taking orders from a client to I'm now actually going to advise the client on how they need to be doing things. Is that okay

Lisa Campbell :

yes or no so it's more Yes, a lot of people do get treated like employees in this industry, but my focus is more. You know when you start off look will take me for example I was part time I did my own books, and then gradually you know trying to get more and more clients that sort of thing so most of us start out that way. A lot of people will start off as a bookkeeper sort of as a side hustle right and then it grows, it gets momentum and it picks up. What happens is, it's, I call it a journey okay so you start off you've just come out of school you've just been self taught or whatever it is you're trying to build up your roster, then you get to a point where your roster is full, but you're not making enough money, then you think okay, the only way I'm going to make more money is if I take on more clients work more hours that sort of thing. So you're stuck very much in this transactional rule where you're just sitting at your desk and you're entering information you're not really doing anything other than compliance work, you're making sure that deadlines are met, you're not helping the business owner. And so, as you continue on your journey and you get more and more experienced and you see more and more of the same things across multiple businesses, you start to see patterns, and you start to see things that you could maybe fix because you've seen it before maybe you've seen another client of yours handle it properly, or just your overall experience can sort of guide them along in a way to fix the issues that they've got. So, it's more that they're taking the knowledge and the experience that they've got, and they're using it for more good they're actually helping the business owner rather than just being compliant, because who wants to pay for just compliance, like, people look at bookkeeping and accounting as an expense we want them to look at it as an investment, you get a good bookkeeper an accountant who can actually give you the numbers that you need that tell the story that needs to be told so that you as the professional can now guide the business owner in a way that helps their problem whether it's cash flow profitability, whatever it is. We need people who are really close to the numbers, to be able to help the business owners. Wow.

Thomas DeSchutter :

The reason I asked this is, and thank you for that answer, by the way, but the reason I asked this is, you know, when I started off on the investment side, as a stockbroker. It's so transactional. And there really isn't a lot of advice going on. It's kind of like I'm just looking to sell the next thing and sell the next thing and sell the next thing. And really what you want to do is you want to be in the position of the expert of being of giving the advice, like, no, we're actually we're not going to buy you a whole bunch of real estate investment trust because you own five houses already. We're going to diversify your portfolio we're going to own some other businesses so that if something happens in the real estate market, everything you're doing isn't affected and I'm curious like how does somebody get to that space because I think it would be the same and you're in, you know, we're talking about bookkeeping and accounting you want to get to the place where you're the trusted adviser that if necessary is going to kind of put the hammer down and go No, this, I am not on side with this.

Lisa Campbell :

So how do you get there.

Thomas DeSchutter :

Yeah, I can have somebody get to that place where they're going to have the confidence, if they've been transactional for so long. And they're now trying to move into that advisory role. And maybe you have the answer to this maybe you don't. Is there a magic bullet but how do they get to that place where they're able to move themselves into that spot of, I'm actually now. And maybe it's I have to give up a lot of clients that I used to have because they don't see me in that light. Mm hmm.

Lisa Campbell :

Well, okay. So the way I do it through, through the program is we actually work through. What is your message what is your vision, what do you see long term Who do you want to serve Who are you serving now, and we get them into that position, sort of, Okay, these are you know we call them ABC and D clients, and we try to look at who's actually valuing what you could do and who thinks of you is more of just an expense that they really don't want to deal with. So, we have them oh gosh we work through so many, there's so many different ways to explain this Thomas, we work through so many different exercises to really get clarity for the bookkeeper the accountant themselves, they need to be very clear on who do they want to serve, how do they want to serve them. And there's many ways to do that so you and I are both profit First, we help people with cash flow issues. But there are other people there are people that are very good at setting up. You know systems within QBO for example. So if you're somebody who let's say as an expert in the construction industry who really knows how to make QBO robust for your company you could be an advisor for that

Thomas DeSchutter :

right so we're talking QuickBooks right for those of us yeah

Lisa Campbell :

I'm sorry yeah so QuickBooks Online. So, there's many different ways to become an advisor, and it's, you have to look at your messaging the messaging that you put out into the world so one of the things that I will tell mastermind members, is you know when you're looking at your, your Instagram and your Facebook and your LinkedIn and your website and everything that's out there. If your first message to the general public is, you know, we do great books, or we make compliance deadlines that's not saying anything what you want to do is talk about what is the person's problem and how are you going to fix it. So you want to position yourself as the expert, if you are the expert, you have to be the expert, it has to be real right. There's lots of us that have so much experience in different areas that we could, if we separate out the compliance component versus the value add, and that's what we focus on is the value add.

Thomas DeSchutter :

Right. Thank you. I'm going to pause for a moment you can just if you can just back your mic off a bit I'm getting a little pop from it, because you're very excited right now yeah you're very you're very animated and it's great do that. It's great, but yeah your, your Mike's getting it but there's just a little pup.

Unknown Speaker :

Is that better now. That's better now.

Thomas DeSchutter :

Yes. Okay. Let me have a drink. Yeah. And, and this all added up, just so you know this will, this will be,

Lisa Campbell :

well that's a good thing. I get so off track on these things, but I do like the video ones better, I can't stand when they do them on just audio, I can't see the person I'm like What are you doing, yeah.

Thomas DeSchutter :

Yeah. Okay, we're back. Alright so, so obviously there's there's a I guess what I'm getting at is what I really want to highlight here I think is, and I, and maybe I have a bit of an agenda here that I've realized that I want to discuss with you which is all about mindset. Hmm, because I noticed that came up in your bio. Mm hmm. That mindsets important and I have, as you know I have a Facebook thing it's called money mindset and love. And I believe that mindset, really determines, all of our outcomes in whatever it is we were doing. And so is your program is that is the focus to move people to an advisory role and to have them even like like even what I'm hearing is that they want more from their life. Yet if they just keep being transactional. It's likely not gonna unfold, they they need to get themselves into a place where they're advising and have other people that are doing as you called it, that compliance which is really the transactional stuff, so that they can then truly be an advocate for their clients.

Lisa Campbell :

Absolutely. And and a lot of them are stuck there they, they're not convinced themselves that they have value, they've been working in a transactional role for so long, they can do it in their sleep. They don't have to think twice about it like it's second nature. Right. And when you shift into that other role sometimes you need a little, I would say, like a coach or a cheerleader in the background, you know, reiterating this, you are valuable you have the knowledge and experience that you have is worth something to somebody you're actually going to make a change in somebody's life.

Thomas DeSchutter :

Yeah, I think so well that is like, you know, when I think of coaching that's what I mean it's always, always funny to me when people think I don't need any coaching and then you look at every successful athlete. Every successful entertainer. You know is head coaching as a matter of fact, I was just talking yesterday with my wife Leslie, and my one of my daughters has an agent her agent was visiting. And we were talking about the fact that Leonardo DiCaprio, every rule he has he has a coach right like he's not just winging it.

Lisa Campbell :

No, no. Two years ago, somebody meant two and a half years ago somebody said to me, You need a business coach and I'm like no I don't. What do I need that for. Oh, that was the best thing I ever did I've had so many business coaches so many mindset coaches so many different coaches in general, depending on what it is I'm trying to work on. You need coaching because you can't you can't let him work in a vacuum where you're the only one, thinking about what you're doing and what do you need to change you need that feedback so I found coaching, like absolutely invaluable.

Thomas DeSchutter :

What do you think, so you are a coach, and then for you in hiring a coach, what is it that you think is that that they're doing that they're able a good coach is able to do. What do you think,

Lisa Campbell :

I think a good coach is able to help me. Almost changed my perspective look at what is really going on and how can I fix it. Not necessarily here you don't do this and do that it's, they get you to think, so that you're thinking for yourself because, to me, somebody who can coach you properly is going to coach you for life like even if you're just working with them for six months or a year, the principles that they teach you are going to stay with you for as long as you're, you know, in business or in life, whatever the coaching is that you're doing right That to me is really, really important.

Thomas DeSchutter :

Right. Also I'm getting really excited here so, so. So, in this for you how many of the insights for what your business could be or do or how you could shift, how many of those insights, have you actually come up with, but it was through conversation with your coach.

Lisa Campbell :

Oh, I would say, I would say the majority of them come through conversations with different coaches different depends on what I'm doing but yeah, it's definitely not, you know, I came up with all of this, it's, it's little bits and pieces of everything that I've learned it's just, it's like wisdom as you get older you know you can't teach that it's things that come in and they stick in your brain, and then you share with other people.

Thomas DeSchutter :

Yeah, because I like what you said there that it's not them saying, do this, do this, do this, and I have spent the last three semesters in my, in my classes in in counseling and doing spiritual counseling and all three classes have been all about listening. The ability to listen and to, you know, Coach somebody through the listening that you're you're able to interject at times or make sure that they're heard you know let me make sure I got that clear you said this, this and this and this and then that person then goes, Yeah, exactly. And it's, and then they're able to even go more to the point of what they were saying, and it's in that unfolding for them that their own insights and realizations step forward all of a sudden they see it. Absolutely. and that's so much better than somebody saying this is how it is. Exactly. Oh, much better when they can figure it out on their own. When you get the insight, it's like, oh,

Lisa Campbell :

yeah, and that sticks for life. Right.

Thomas DeSchutter :

Right. And so that, that to me is what great coaching is that ability that ability to see and hear somebody and really listen to what's going on for them, so that they can uncover it for themselves because inherently we all know. Right.

Lisa Campbell :

Yeah, but somebody's got to pull it out.

Thomas DeSchutter :

We all know our shit man yeah let's be yes,

Lisa Campbell :

sometimes we don't want to admit it. No, but yeah we all know deep down what that is. And you get somebody real who pulls it out of you you go, Oh, yeah, okay, I guess, you know, that's right, makes a difference.

Thomas DeSchutter :

Yeah, makes a huge difference. So I am curious, I am very curious about how long you have been an entrepreneur and raising your, your daughters as a single mom or your kids sorry it wasn't daughters,

Lisa Campbell :

it was boys one girl,

Thomas DeSchutter :

two boys one girl. How long has that. How long have you been doing that.

Lisa Campbell :

Um, well I've been an entrepreneur since I was 21, I knew at 19 I was never going to work for somebody else. So you know multiple businesses that sort of thing but the kids, I left my husband in July of, 2016, so we're just past four years. You know, it was touch and go there for a while. But I am of the belief that, you know, you're going to make something, you're going to, you're going to figure it out on your own and whatever obstacles come in your way, you're going to figure it out, that's just, it's not on anybody else it's on you. So it's been going great. I mean, the kids. I'm also trying to set an example. I'm trying to show my kids. I mean, you know, that, that, that situation was not a healthy situation it was a toxic relationship. My kids saw that they were starting to get older, so you know it was almost getting embarrassing because they were starting to ask questions, you know, why is this happening. Why does that happen and I thought I need to teach my kids, this is not acceptable. This is not okay. You can stand on your own two feet. So I've been doing that and then you know when when I did leave and we sort of transitioned and adapted to our new life so to speak. There were a lot of obstacles in the way, there was a lot of tension there was a lot of court stuff there was a lot of police involvement as well. And I try to show my kids. It doesn't matter what you get hit with it doesn't matter what somebody may make up or say or try to attack you with. If you stick to the truth, and you stick to your own truth, and you work through things you will find a way to get through and to grow from there and I think they've seen that they tell me they have, and they seem to. They seem to genuinely understand that if you, if you really believe in something you can make it happen. Right.

Thomas DeSchutter :

Right. Where do you think that comes from for you. Where does that. Where did that get developed where, where is that, where do you draw that from.

Lisa Campbell :

I actually just work through this in this past year I was doing some mindset work. I think that stems from it when I was growing up. We weren't poor, but we weren't wealthy by any means. And so we were in that sort of space where, you know, if you wanted more. You had to work for it. You had to create it and so I from a very young age you know if I wanted the better clothes or the better shoes or whatever was the newest, latest trend, I'd have a job. So I learned very early on that. I can make things happen. I just have to put the work into it I have to, you know, focus on what is it what is it that I'm trying to achieve, and then just go make it happen. So I think that's where it comes from.

Thomas DeSchutter :

Right, so you you developed a sense of a sense of own empowerment. Mm hmm.

Lisa Campbell :

I knew no one was going to hand it to me, my parents did not you know hey mom and dad I need this out the other thing, go find a way to get it. You know, obviously bare necessities were covered but all the extras know the extras unit you needed to, you know, do something to earn it, or go get a job or find a way to get it. That's just, you know, it was a gift that they gave me and you know, I think, I'm not sure that they intentionally did it that way maybe it was circumstances the money wasn't there but I learned I learned very early on, you just, you've got to find a way to make it happen.

Thomas :

Right. Do you have siblings.

Lisa Campbell :

I do I have one sister and three step sisters. And

Thomas DeSchutter :

how does that play, you know, all, all girls. So, is it competitive, or you know No,

Lisa Campbell :

no very supportive actually. My sister is also an entrepreneur she's done her own thing for years been very successful as without as well. My stepsister one of them actually is on my team, and the other two are, they're not on my team but they do very well as well so no no competition at all, there's no room in this world for competition as far as I'm concerned, I think people need to build each other up it's not about cutting somebody else down to build yourself up we build, you know everybody up together. Can you say that again. You build everybody up together and that's the best. I can't say the whole thing it was too long.

Thomas DeSchutter :

I you know what I really loved is it's not about cutting other people down to get ahead of yeah that's that's what I heard.

Lisa Campbell :

Yeah, and I can tell you I'm gonna I'm gonna sort of expand on that a little bit. I think that's part of the reason why I'm so passionate about. Everybody rising together is. It's in my marriage that I left, he was a narcissist so narcissist. They live in another sort of dimension where they think they are above and beyond everybody else they're superior, and they tend to cut other people down in order to build themselves up so I felt very devalued by him. Even though I knew deep down that it was, it was crap like I knew that this is not the way it was. And very early on I started devising a plan on how to sort of regain me, how to get out of the situation but I think that that's why it's so important for me to people to for people to recognize the value that they have and not listen to whatever they're either whether it's their inner voice speaking or if it's somebody else devaluing them. You have to be able to reach deep inside and realize that you are valuable you have something to say you have a story, you have experiences that are going to help somebody else. So, you know, I just think that's really, really important to get out there.

Thomas DeSchutter :

And would you say that that is what really drives your advisor. What is it the eight what is the A to accelerate to an

Lisa Campbell :

advisor. Yes, it does. It does it really drives it because you know what I did it, I was a bookkeeper working out at the corner of my living room with my little bitty clientele, you know, and people don't understand that if you, if you look at your experience, and the things that you can actually help people with and you put that to good use and you drive forward even when somebody says to you, you can't do that, or you're not good enough or you don't know enough or you're not educated enough or whatever. If you know that you have something to offer. You've got to just keep driving forward, make sure that you understand get the right coaching and that's that's a lot of what I do is pump people up I want people to I want people to first of all, be passionate about their own value that they, they know they have I want them to know deep down, they have value, and then I want to be able to help them express that get that across to other people so that you know you're basically marrying the right people you've got the person who, who knows how to help you. Plus, the business that needs to help. Right. Yeah.

Thomas DeSchutter :

So, there's something there I want to jump on that you said, which is, you know, you want to help people to see how valuable they are, and then they can push that out to the world. And I'll just add that until they see how valuable they are. It's just not gonna work. No,

Lisa Campbell :

not at all. That's why they need help with that right.

Thomas DeSchutter :

Yeah, yeah, we're really talking about self love. If I were to call it out that's that's what that occurs to me as that, you know, self love is, is what is required. Because in so many instances people are going to just run you down. Oh yeah.

Lisa Campbell :

Yeah, you've got to have something stronger inside, to be able to overcome that because you can't control what everybody else does. Yeah.

Thomas :

Yeah, we'll pause,

Lisa Campbell :

sorry My dog is scratching at the door I'm sure you can pick that up. yeah. Hold on one sec. Okay. Sorry.

Thomas :

That's okay, is doggy and now.

Lisa Campbell :

No, she's wanted out. She doesn't need out until the minute I'm busy. Right.

Thomas DeSchutter :

We were just getting to the best part of the show too.

Lisa Campbell :

Oh sorry okay well let's just pick it up.

Thomas DeSchutter :

Ah, so we were we were talking about self love so. So one of one of my sayings is that you are your most valuable asset. And it's really hard to get people to see that sometimes that they are their best, the best thing they have going is themselves because there's nobody else like you like you are, you know, Lisa Campbell nobody does Lisa Campbell better than Lisa Can I hope no, no, there's not but there is none. There is no other out there. That's going to do that right that's going to be who you are, that's going to show up in the world the way you do that's going to be of service, the way that you choose to be of service so that's number one. Number two is what I find very interesting is that when we want something like more love in our life. We actually have to be be that we need to be more of that ourselves to attract it.

Lisa Campbell :

Absolutely.

Thomas DeSchutter :

Chris so how do you go about relaying this to people in your coaching How do you have a particular way or is it just you just kind of keep saying the same the repetition over but is there something you do that can help people to start to see their own valid.

Lisa Campbell :

Well, We start with exercises, I'm a big believer in reverse engineering things so if there's something that you want to teach, or there's a revenue level that you want to be at or whatever it is. We recognize where that is, compared to where you are now and we break it down into steps but then what i what i think i do that helps with that is I don't just have them walk through exercises. And you know, write stuff down we get together on zoom multiple times a week, where if you're working through something I want to be your cheerleader I want to be the one that says you can do this, whatever obstacles you come up with whatever self doubt you have. I want to get in your face and say, that is not what's going on this is what's going on, you're afraid or you're, you know you're not believing in yourself and I just want to give them that extra boost and I think that's what makes a difference to me, you know, just reading something there's lots of books on self help there's lots of audio tapes on self help by having someone in your corner that's actually walking you through it live. I use that same when I'm when I'm talking to people who are considering coming into the program. I talked to them about you know I can give you the ingredients. I can maybe even give you the recipe. But how about if I stood in the kitchen and cooked it with you wouldn't be so much better. Mm hmm.

Thomas DeSchutter :

I'm stealing that by the way, go for it.

Unknown Speaker :

You can have it.

Lisa Campbell :

Oh, well you know yourself it's so true right it's such a difference.

Thomas DeSchutter :

Yeah. Yeah, I can say that, you know, my mentor in the spiritual work I'm doing is, is our minister here and you know I have access to her to be able to talk about things I'm processing, right in the world of what am I doing Why am I even here doing this, those kind of questions come up all the time, actually, you know something you said earlier, I have a saying that I have something I've referred to as their first responders, you may have heard me say it before but the first responders are the ones that are like the doubts right soon as you think about doing something for me anyhow. The first thing that enters my brain as all the reasons why it can't happen. Really. Yeah, right. Yeah, the first, the I don't know what it is that happened in my earlier life or where that comes from. But when I start to think of doing something will start, I'll start hearing this distant voice that is like, oh really you think you can do that really like what makes you think you can do that. Ah right like it's like that little background voices doubting more like why would you even want to, like, you're gonna be people are gonna take shots at you like whatever that looks like right so.

Lisa Campbell :

Wow, I'm the opposite. I'm just like, Okay, what is the good thing that's gonna come out of this, how am I gonna do this how am I gonna do that and there's no stopping me if I get my mind set to something. I'm going to do it if it's reasonable if it's stupid I'm not going to do it like sometimes it'll pop in my head and I'll go, oh it's not such a great idea. After all, but I think it through. Right. Once I've decided I'm doing it, there's nothing that's gonna stop me.

Thomas DeSchutter :

Right. So when somebody enters your program, what's what does that look like, how does that how does like what's the process look like for somebody that wants to work with, with Lisa Campbell,

Lisa Campbell :

as well. In the accelerator advisor

Thomas DeSchutter :

program. Sure. We'll start there.

Lisa Campbell :

Okay, let's start there. So in that program they I mean it's a year long mastermind program, so they're grouped with a whole bunch of other sort of high level bookkeepers and accountants who are on the same leg of the journey that they're on so they're all trying to get out of the compliance role, they're all trying to find their value express their value and then be more of the advisor, right. So they come in they work with me for a year, they can stay on longer if they want. It's a you know that there's lessons and modules online within like I said become together. I think it's four times a week now that we do that where you're in not just with me, you're in with the whole group. Some are listening, some are talking you're feeding off of each other, learning from each other. So it's an ongoing process that you know we walk them through like I said, we call it the ecosystem so from the very minute somebody got a lead that wants to work with them I walk you through how to first of all qualify the lead, make sure that it's a good fit for you as well and then take them through a process so that you're not wasting time on things that are not relative to your goals as a business owner and as a person. And we just we work together.

Thomas DeSchutter :

burners. Hmm. And how, how do you read, I maybe that's the wrong way to put it. Do people weed themselves out of doing work with you is that is that, is it clear, is it clear enough that people who aren't willing to do the work don't show up or do you get people that aren't willing to do the work.

Lisa Campbell :

I generally won't invite them in. I have a breakthrough call with people first right to make sure that their headspace is in the right spot. Also to make sure that it's, you know, not going to be financially a drain. I don't want somebody suffering and not being able to pay their mortgage. So we you know we want somebody at the right revenue levels and the right stress level so to speak like they have to be in that, in that space of yes I've been doing this forever I want change. I know I can do it I just need help. So, the, the ones that aren't in that space tend to get eliminated before.

Thomas DeSchutter :

Right. Yeah, right. I asked for something from you, which was a, quote, and yours is happiness, like unhappiness is a proactive choice. Hmm. Why is that a quote that resonates.

Lisa Campbell :

I think it's because I mean obviously we've all been in good spots and bad spots right but I have this. I don't want to say, an annoyance but just, I don't have a lot of tolerance for people who are complaining all the time, you know, oh I have to go to work tomorrow. Oh, I hate my life. Oh, this sucks you don't like I don't. To me, it's your life if you're not happy, change it. So that's why I think happiness and unhappiness they're both proactive choices you have a choice to be happy or not happy, anything any nothing's going to change if you don't change it yourself. You can't rely on other people. I don't know it just it just resonates with me, it's just it's a brilliant saying,

Thomas DeSchutter :

right. It sounds it sounds to me like it resonates with you because you've come from a place of having to choose. Yep, of having to choose your life and and being an example for your kids.

Lisa Campbell :

Yes, I actually remember feeling, day in and day out. His negative energy, and I'm an, I'm an eternal optimist I'm always looking for the silver lining, I'm always looking at the glass half full, and that's just a choice that I've made to live the way I want to live my life. But I realized at one point. His negative energy was sort of offsetting my positive energy and so I felt like I was starting in the negative having to combat that negative energy to keep my positive energy growing, and it just, you know, you get to the point where you think, okay, I can keep doing this, or I can make a change because I can't live like this anymore.

Thomas DeSchutter :

Right, the drain was, was the drain was draining.

Lisa Campbell :

Oh, it was so draining. But I was not gonna let it take me down.

Thomas DeSchutter :

That's awesome. Do you have certain things you do every day do you have practices, do you have ways of being that build you up that keep you in a positive state.

Lisa Campbell :

I do, I do, I tend to I reflect a lot. I look, I like to go back first of all, journaling is something that I picked up in the last year, so I like to go back and look at what I wrote. Six months ago, compared to where I'm at now what is my thought processes and that sort of thing. I do try to meditate. You and I've talked about this I'm not the best at it, but I am trying so I try to even if it's 10 minutes, or even if it's just me and it's unguided and I try to just shut down. I try to pay attention to things like on my Apple Watch where it says breathe. I tried to actually do it because I realized that, you know, we're busy we get caught up in what do I have to do next and what else has been done in Lebanon and you know what's for dinner and what's gonna go on with the work. And I realized that we need to stop and focus inward if we don't, it's just going to disappear so I don't know I like to practice gratitude I like to reflect. I like to always think you know, even when things are bad, they could always be worse. And it's within my power to make it better. So, I'm going to make it better.

Thomas :

Hmm. That's awesome.

Thomas DeSchutter :

And that sounds like a really good place to leave us off today. We're always gonna make it better, always gonna make it better. How can our listeners, get a hold of you and reach out to you and if they want to work with you or want to start looking at that what's the best way for people to get ahold of you.

Lisa Campbell :

Well, I think, I mean the easiest way we go to. If you're an accountant or bookkeeper go to, or well yeah actually good. Go to accelerate to advisor.com, and it's the number two, right accelerate to advisor.com. They can also go to profit first professionals.ca. And that's, that's new. In Canada, since last month. So there's there's, you'll find me anywhere in there I'm on my handle on Instagram and Facebook is at LC profit coach,

Unknown Speaker :

lots of ways to find me

Lisa Campbell :

through you Thomas

Thomas DeSchutter :

yeah we'll have we'll definitely have them in the shows notes on how to get ahold of me Yes. And of course if anybody wants to get ahold of Lisa Campbell they can do it through the blue living podcast or yours truly Thomas shooter. Lisa, I want to thank you so much for joining me today.

Lisa Campbell :

Well thank you This is a great conversation. It's always a pleasure talking to you

Thomas DeSchutter :

have yourself and I know you've got a, you've got a call coming up in 20 minutes so. Good luck with your coaching call. Yeah, this is just one of your big groups. Yep. It is okay, well have an amazing day.

Unknown Speaker :

Thank you. Okay, thanks. Thanks homes. Bye. Bye.

Thomas DeSchutter :

And thanks so much to you for joining in and listening to today's show. This is the Blum living podcast. We hope you have yourself an amazing day. We look forward to having you join in again or maybe go back and listen to some of our previous episodes. And if you're so inclined, give us a shout out, give us a thumbs up, share it on social media, we'd really appreciate that. All the best. Stay blessed, Namaste.