The Bloom Living Podcast

Influencers and Followers | Clifton Alexander - SE05 - EP14

December 15, 2020 Thomas DeSchutter / Clifton Alexander Season 5 Episode 14
The Bloom Living Podcast
Influencers and Followers | Clifton Alexander - SE05 - EP14
Show Notes Transcript

Clifton Alexander is a branding and marketing expert, a content creator, and someone who knows how to make things pay on a recurring basis. He first appeared in season 3 and is back to share what he has going on with #AmazonPrime.

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Unknown:

And

Thomas DeSchutter:

today's guest is back. Back on the show Clifton Alexander. He is a man that knows how to create cash flow. And here's what's really cool about Clifton is that he has this knack for figuring out how to make technology work for him, how to make broadcasting work for him, how to hook up people on Spotify, and then he's got this really cool thing he's doing now, which is content creation for Amazon Prime. But so he's working with people out there that are influencers that have huge followings. And he's connecting them and doing shows and getting it ready for Amazon Prime, you're not going to want to miss today's show, because he's going to drop some serious information on you with regards to how to do that. How to think outside the box when wanting to build out your network and your influence in the world of social media. Here we go. My friend Clifton Alexander, a Clifton. Didn't Ever wonder on the show before I had this way of saying your name.

Clifton Alexander:

I don't remember how I like that I think I should always get a type of warm welcome no matter where I go. I do like that.

Thomas DeSchutter:

So we we haven't talked for. I mean, we talked a little bit a few weeks ago. But that was cuz I wanted to reach out to you. I saw you were up to a whole bunch of new stuff and thought it would be a great room. Great catch up for the show. To bring in. I like to bring guests back and say well, what's going on now. And that is true. Last time we were together, we talked a lot about building monthly income recurring revenues. And and I'm assuming you still have these things in place.

Clifton Alexander:

Yes. And More.

Thomas DeSchutter:

More. All right. So why don't we talk a little bit about the more and then we can you know, I'm very excited about some of the production work I've seen you do and the camera gear and all this stuff that I've been seeing you do and that must be leading to something. And I don't know how much of that you can share here. But I'd love to get into that. But let's let's talk about the monthly cash flow. Because this is so critical for people I don't think people understand the importance of being able to create things that pay you while you sleep.

Clifton Alexander:

Great. That is true. Very true. Well, recently, I've started my own talent agency called fan sway. So with the production that you've been seeing lately, it's what we're doing is we have a deal with Amazon Prime. So we've been filming a lot of content, and then placing a content on Amazon because Amazon pays us per view. Though with our talent agency. We're signing influencers who have millions of followers, so they're millions of followers will then go to Amazon, watch the show or movie at their end. Those millions of followers we get paid per view. So instead of you know wasting that money on youtube, where you get paid on YouTube, but just not as much as you get paid on Amazon or taking their content from YouTube to Amazon Prime, as those six 7 million people who watch the video on YouTube, come on Amazon, we're making 10 times more money. So for us, we've invested a lot of money into production, a lot of money to gear equipment, because it's it's easier return of investment. So the company is called fans way. And then with our, we're in conjunction with a production company called uplift works, that provides all the equipment, all the gear, all the resources that we need. And then we just do a split with the influences in the production companies to make a residual from from the sales from the sales.

Thomas DeSchutter:

So if I, so if I understand this correctly, then I want to break this down. So YouTube, you get paid, but it's not as lucrative, you're partnering with influencers, you're creating content that then will be fed on to Amazon Prime where the payout is greater. And then each party, the gear supplier, you and your influencer are sharing and all of that revenue.

Clifton Alexander:

Correct? Correct. So usually, the gear company would pay them up front, right? It's a rented gear. But they're getting a percentage of sales. So they're basically giving us the equipment and everything like that is I guess, sweat equity in the beginning. And then as we make a return of investment, we get our, they get their money off top, because they provided the gear that we need to even get started the production company, and then the influencer and the rest of us split it after that. And then you know, it's just, you know, three, four way split. And so one of our influences, he has a TV series on YouTube called, you hit that. And that series alone got 30 million views on YouTube. But it's also gotten about, I'd say, 3 million or so watch hours. So we're like, Okay, if we can get that same amount of audience even half of that. on Amazon, we'd be making well over a quarter over half a quarter to half a million dollars just from that series. And if they were able to shoot that series with 15 grand on YouTube, was coming in and providing our production value, our expertise, and our resources will be able to we might spend, let's say $50,000 Max, that we'll be able to monetize and in clear it clear that plus more with shooting it and putting it on Amazon. And because we can shoot these productions within 10 days, because we have a whole team we can just seen every month, create a new series, our creators are just doing new season and just keep churning out that content. And then you know, versus the studios that will take a week to shoot one episode. And who knows how long to do post production, everything like that. But we decided to invest in this we already seen our influencers making a lot of money on their own. We decided just to bring our expertise as far as marketing production, and you know, just distribution to their, their already made platform. And then just sharing the profits.

Thomas DeSchutter:

Right. So this is this is this is really like about about distribution. This is about how to distribute at a at a higher level. With with what I'm gathering is is better payouts. Yeah, yeah. And so now when we talked last time, I know a couple of things you had going on, one of them was getting people's music up on Spotify as a recurring revenue. And so I'm curious in all of that previous stuff that you were doing, what what did you take from that, that you were able to, first of all apply to this? And where did the idea come from to take a look at this and start piecing this together?

Clifton Alexander:

Well ultimately, so my main focus that I you know, pride myself in is helping people build a personal brand. I feel like a personal brand is like super underrated and it's very valuable. So with the distribution of music, the lucky thing about it is if you want to get your music out there, you have to put it on Spotify iTunes, because that's where most of you are going to want to buy it nowadays. And people are streaming music, so they don't want to pay 99 cent for a song they can pay $99 or 999 a month to listen to as much music as they want. It's just, it doesn't make sense for me to pay $1 for your album, or even 50 cent for your whole album, let alone for a single if I can stream, your album and everybody else's album at a drop of a dime. So with that being said, when people come to my company for distribution for their music, they upload it. And it's their audience, their crowd that generates the money for them. I don't have to do any marketing at all. But I get to reap the benefits of them building their own personal audience, because I get a percentage for being the middleman to put it on those streaming platforms. So what I realized when it came to the, the film aspect of it, I also have those distribution outlets that a lot of filmmakers don't have, that they want to have. But Amazon isn't just handing out deals, neither is Netflix, neither is peacock or Hulu, you have to have certain relationships in order to be able to get on these platforms. And it's just, you know, you got to have, sometimes you have to have money, sometimes you just have to have a certain company structure set up. And sometimes it just relationship juice, you know, you got a big enough fan base, you can make it happen. So I figured, okay, well, let's partner with influencers, who want to shoot their content at a higher quality level. They signed to our agency. So now they're signed to us. And not only do we get a percentage of what we do, but we get a percentage of everything that we involve ourselves in. Right? So even if they're like, Hey, can you help us do this? As soon as we put one word into that production, we get paid our percentage that we agreed upon. And then from there, we're just leveraging their already current audience. So one of our influencers has 1.6 million followers is shooting a movie coming up. And he said, He's like, hey, I need I'm shooting a movie, I need some more funding. Here's my Indiegogo. So he did that. And within like, 24 hours to a week, he was able to get around $50,000. So I say within the first 24 hours, like 30,000 came in dividing that week is like a total of 50. But that is crazy powerful, because that's a fan base that he created. You know, I can go on Instagram right now and say I'm shooting a movie, I need 50 grand, it ain't gonna happen. I might get a couple good luck. I wish you luck there for you. But I'm not going to be able to get 50 grand, I don't need it. It's just not gonna happen to me. Yeah, my mom reached out to

Thomas DeSchutter:

my mom would send my mom would send me 10 bucks. Yeah, my mom,

Clifton Alexander:

my, you know, made food. So what I realized is, these influencers have fans, you know, and they have supporters, and they have fanatics and each one has a different level of investment fans may put in $10, supporters might put in 1000, fanatics, they'll put in 1500, to $2,000. So with all that combined, having that personal brand means you never really go broke. Jay Z could lose everything today, go to a club and say, Hey, I performed for 50 grand boom, he's right back on top, because he has that personal brand. So we understand the value of influencers in their personal brands. So we invest into that. So we're like, Okay, if you made this much money in a week, from people wanting to support you, I can't imagine how much money we can make when we're putting your content out there. And then people can either buy it, or they can stream it on Amazon and Amazon pays us per view. So now that we're getting paid per view, if we get those 30 million views, or let's just say half of that, to watch you on Amazon, we may one $1 million or more, minus Amazon's cut. And then at the end of the day, that's enough to shoot multiple productions, because the max we invested was about $50,000 because we already own the equipment. We already had the crew working for whatever. So it's not costing us what it would cost a studio to produce a TV show and we can produce them a lot faster. And since like I said, we already have the equipment. It makes life 10 times easier. Hmm.

Thomas DeSchutter:

That's interesting. And, and so I take it that you know what I think of the entertainment industry now and what you're talking about, it is kind of getting to a crossroads. Where am I going to sit down and watch a show that you know is produced and written and actors are hired and that and you know, traditional movie or TV show, versus somebody who has built an audience and is an influencer, and people are just going to watch because they just want to know what they're gonna say next.

Clifton Alexander:

True. That's true. Because like, if you if you watch like an HBO series, they spend lots of money, promoting it, billboards, all that stuff. But what I realize is the movie Gemini man, Will Smith or bad boys Will Smith, I heard more about that movie on his actual Instagram account, than I did any TV commercial, than I did any Billboard. Because in certain areas that you live in, you're not going to see a billboard of a movie like that, you'll see it in LA and see it in New York. But you know, I live in Maryland most of the time and where I live, you don't see billboards, especially in movies like that. So at the end of the day, I was more engaged with the movie, because of Will Smith's Instagram page, I was more engaged with the movie, because I'm following this person, I get to see his personality tree. And then you build a close relationship with that person on social media, even though it's a one way relationship because he's not responding back to everybody. But she likes I like his personality, and I'm going to go check out his movie, I like the rocks, personality, I'm going to I'm going to go check out his movie. So these actors who think that they can become household names without using social media. To me, it's absurd, you know, you have to include back in the day, like if you're a Denzel, it's great, because you've already established that. But in this new era, you have chick talkers, who have four or 5 million followers who are more known than celebrities who are hitting Netflix TV series. Mm hmm. You know, you have YouTubers who are more known than people who've been on six seasons of a TV show on TBS. Because they're able to directly connect and communicate and engage with their audience in places that their audience won't be. So I tell my clients, you got to look at the industry is like a football field. Inside that stadium in the middle of that stadium, it would be you as an artist or as an actor or as a performer, and the people in the stands, that's why social media. So they're coming to that game every week, you just want to be in the middle of the field. You don't want to be outside that stadium, because then it's harder to get those eyes. But now that everybody's inside that stadium, which would be Facebook, or Instagram or any other social media platform, it's easy to be right in the middle of that field. But if you want to be on the outside, such as like, on a TV network, like TBS, I have to be then looking for you. I have to be going to that network. And they have to find me, but I'm already going to watch the game. I'm already going to YouTube and social media. So be there. And once you're there, then they'll go look up, look out for you outside the stadium, they go via jerseys, they'll go buy your movies, they'll go buy your mugs, but you have to at least be where the game is, ultimately,

Thomas DeSchutter:

right. That's a that's a great analogy. And, and so what they've done is opposed to having leaving it in the hands of a production company, or a movie company or a TV company to promote them. That this is really about self promotion, and building your own audience that when you then say, Hey, I'm appearing on this episode of blah, blah, blah, the fans are there. During they want to see it. Right. They're gonna they're gonna jump to that. So in the world of personal branding, because I know you do work in that, and social media, you know, if somebody starting out and I don't know, if, if this is your area or not, if somebody's starting out, like what can they do to start building an audience? Is there some easy go to things? Or is it just like I hear Oh, it's just consistency just keeps showing up? Like what? You know,

Clifton Alexander:

what is I hate when people stay consistent? See, because I feel like there's no action steps. There's so many people in line telling you the same like rhetoric, but people want actual action steps. What do I do first? What is the first thing that I do? Um, so you know, for me, I tell them, one, you have to want to know what you want to be known for. And a lot of people don't really understand that question. So I tell people, I give them the great example. If you were to see Jamie Foxx in the street, and there was a person from a different country that didn't Hey, Jamie Foxx was, what would you say he was in your ear? In your words?

Thomas DeSchutter:

I would say that he's an actor, performer. And you know, my memory, my closest memory of him is Ray Charles.

Clifton Alexander:

Okay. So perfect, he would say an actor performer. But Jamie Foxx is a host. He's an actor and comedian. He's, he's entreprenuer, he does a lot of different things, which I tell because I get people say, Well, I do this, I do this, I want to be known for it all. I'm saying that's fine. But on the street, you're only going to be known for one thing instantly. And you want to you can branch out and do all those other things. But you want people to be able to define you instantly. So you know, you say actor performer, but yeah, he does have a platinum album. You know, he's, you know, you'd also stand up. You know, he also was a TV host for the show shows. And he also said, he does a lot of different things. He's a producer, and a director, and a writer, but we know him for that one niche. And because of that one niche, then you can branch out and do other things, because you've gotten the credibility. So I tell my clients figure out what you want to be known for first, like when someone sees you, what do you want them to say? So for me, if they see me on the streets, they may not remember my name. Oh, that's the guy who makes people famous. I'm okay with that. Right now, I'm also an entrepreneur. I'm also this indecisiveness. But I want to be known as the guy you helped to build your brand to get you on the next level. So I would always say, like, find that one thing that you want to be known for as your first action step. And then from there, you figure out what you have to do to build that, that that brand, now trying to be a model is great, it's going to take some time, you're gonna have to take a lot of photos, and you're gonna have to be, and I wouldn't even say consistent, it is going to have to be unique, and you just can't take photos with your phone. But some of the the models that I see on Instagram, they have a unique identity, they have a unique filter on all their photos that makes their page aesthetically appealing. And that's their niche. So they might have only posted 50 photos, but they got a million followers because those 50 photos are more valuable than your 200 photos that are different filters different looks different, you know, whatever is going on. And you want to be an actor, that's hard to because with it as an actor, you have to you have to think I have to get into a movie, that movie then has to be shot, edited and put out. And then I have to get into enough movies to build a name. It will smith did one movie we wouldn't care. Right? If you know, Brad Pitt did my movie, we wouldn't care. But it's the constant, you know, repetition of more and more movies and more and more content that made them a household name. So as an actor, it is harder to become successful as a household name. And I know a lot of actors, you know, personally that have been in shows for years. And that are struggling to get by due to the pandemic and we're some of them were struggling even before the pandemic and everyone had TV shows. So I think is a great way to become known, but it's not a great way to build a sustainable income unless you get on that level of a Denzel or a Brad Pitt or, you know, Nicolas Cage even

Thomas DeSchutter:

Tom Hanks, but I don't understand. Yeah,

Clifton Alexander:

yeah. Um, so yeah, it's like, if you don't get there, it's hard. And there's hundreds of 1000s of actors who are on TV shows they play, they make $100 here, $100 there, but they're still struggling. So what you want to do is you want to build a personal brand, because one of the people that my influencer john Jones, he works with King batch. King batch has 15 million followers, if not more on Instagram. That's why he's getting so many movie roles. I mean, they're wrong. He's a wonderful actor, great comedian, wonderful actor has a wonderful personality. But his following also helps. He built that presence from vine to Instagram. He's even building as tik tok. He has a twitch. Now, if you were to see him, he would say, Oh, he's a social media influencer. That's how people know him. But he's also a great comedian. He's also a great actor. He's also a great director. He's also a great writer, my client, john Jones, same thing. People see him like, Oh, he's an influencer. You know, we were just on set this weekend. The cast, but oh my gosh, I follow him on Instagram. He's an influencer. But he's also a comedian. He's also a writer. He's also director, but he's at least known for the one thing and then they can invest in knowing everything about you. So I would say the first step is just figure out what you want people to say on the street. This is what this person does. Even if they don't know your name. Please, they know what you do.

Thomas DeSchutter:

Right. You So step one is what do you want to be known for? Yeah, that's great. That's a really great question to anybody and that, and I can see how that would even apply to business like, what do you want your business to be known for? What do you do? You know, you because you can't do you can't do everything at once it gets there without any focus. There's, it's just a spray. Right? There's just a madness to that. And so, so the the key thing here is to focus on one thing, get that well, and one of the things that came up to me, as you were talking is that you can do multiple movies, of course, you always, you know, in order to do that, in order to achieve that, there has to be quality. Right? You can't you, you know, some people do make really bad choices, right? They get awful films or whatever, or they just never seem to pick a good one. Yeah. Have the one head and then. So obviously putting together quality is also important. And are you seeing that with your influencers that because I think you said earlier that some of them want to raise the level of the quality of which they're interacting?

Clifton Alexander:

Correct. So jahaan, me and my partner, Eliza Kelly, he, we saw his content on Instagram, which was great because it was shot with the iPhone. Then when it came to, he decided to elevate and go for longer content. So he went to YouTube. And he started shooting with a Blackmagic camera, which is obviously a lot better quality than an iPhone. And then he started to amass millions of followers on both platforms. Then from there, he said, Hey, okay, now I gotta, I gotta upgrade, I can't continue doing the same thing. So now I want to shoot movies. So that means Okay, now he wants to use another video camera, either a higher end Blackmagic camera or an Arri Alexa camera, which if you know anything about films, those cameras shoot pretty good quality. But now we have to raise the production value, makeup artist, hairstylist, wardrobe, you know, set design, all of that comes into place. Now people do appreciate when you do raise the value of production. I mean, no one's going to complain that you've given me a great quality movie. You know, I've never heard anybody say, Oh, my gosh, the movie was shot. So well. It was terrible. Because it was shot so well, you know, um, you know,

Thomas DeSchutter:

worst, you know, that's the worst movie ever.

Clifton Alexander:

They've shot it so brilliantly. I can't think Yeah, you know, um, so it doesn't hurt to go better. Now, this audience will still consume it at a YouTube level. But you want to set yourself apart from those people. And that's what makes the den sales different than the youtubers is in sales moving quality is higher. Tom Hanks, movie quality, quality is higher. So everybody wants that, you know, and a lot of people want to be on Netflix. And I know a lot of influencers who make more money than stars on Netflix. They just want that higher production quality. You know, I have influencers are making $100,000 a month on YouTube. But they still want to be on a hit TV or Netflix TV show, even though they wouldn't even be getting paid anywhere near what they're making on YouTube. It just because they just want to society says this is the gold standard. So everybody wants to be at the gold standard. So yeah, of course, you don't want to pick a lot of bad movies. I mean, you know, I don't want to say any names, but Eddie Murphy made a couple bad choices. You know, Nicolas Cage made a couple bad choices. Um, so yeah, you just want to make sure that when you do pick something, you find the right team. It's all about the directors seeing their work, seeing the producers work. You know, what cameras are going to shoot with? What is the shooting style, the tone of the movie, on that makes a difference. And obviously building that personal brand as a director, help, because I've seen directors who aren't even that great as far as quality. They just happen to get 100,000 followers and artists want to shoot with that director, who may only have 5000 followers, because they're in their mind, they're saying, If I get this guy has 100,000 followers to shoot my video. He's going to promote it to his 100,000 followers. And then they're going to go check out my video because they love his work. And then I have a new audience. So even though his work isn't as good as someone else who has 4000 followers, his audience is more important is more valuable to me than it would be to the quality in per se, right.

Thomas DeSchutter:

And you you kind of touched on that too for those that are in the creative field that want to get in into being in front of a camera, having followers goes a long way in whether a production will hire you because that is true. They want. They want success.

Clifton Alexander:

They want eyeballs. Exactly. You know,

Thomas DeSchutter:

if we have you have 10 million followers, and they give you a part of their show their, you know, their, their head is saying their people are going to come watch this show. So, yeah, they're not just actor for this role. However, we want some, we want some branding to go with this.

Clifton Alexander:

As sure because like King bad, she's on a show or movie and Netflix on babysitters. And he's also another one, I think it's called sneakerhead or something. And I only heard about those two movies because of his social media. And I follow him, right. I didn't see any commercials on TV. I didn't see any billboards. It was literally just because of that I saw it. And I shared one of his movies with a friend of mine who loves sneakers and my Oh, my life is fun, you know. And that's only because of King Betcha social media page. So the followers help. And I've seen actors get roles just because they had you know, 20,000 followers, I recently cast it for a show that I'm shooting on Amazon. And it was between two actresses in the one had 40,000 followers. And over there, she just had more followers. Right? So I was like, she must be popular. They must like her. And the other lady I think had like 2000 followers. So I went with the one who obviously I thought would bring us more eyeballs because the more eyeballs more money we make. Right?

Thomas DeSchutter:

Right. Right. Right. So that's, that's becoming that's, that's becoming important. So after, after somebody says, Hey, this is what I want to be known for? Do they, you know, is it best to go to one platform and really try to drive that platform or, you know, does somebody say hey, I'm going to be on all the platforms at once and try to feed all of them.

Clifton Alexander:

Um, so I always say, once you figure out what you'll be known for. The first thing you should do right after that is buy your domain name. So you want to buy your name as a domain name, because one of my clients, john Jones, he, he waited too long. And someone else bought it, you know, before he did, and now they want to charge him $7,000 for his own name, you know. So you want to buy your name as a domain name, and you want to build a website that can capture all of your audience. So you want to have a pixel tracker on there, whether it be Facebook, or Google or both. This way, when people come to your page, you can retarget them with ads, no matter what platform they're in, and then you want to have a newsletter set up so they can so they can sign up to newsletter because you don't want to be a tick talker. And now your whole career could be over. Because Trump decides to ban Tick Tock You know, I've met YouTubers who have made 1000s of followers and subscribers on YouTube and someone hacks your account and it's, it's all over. Um, one of my clients names Audrey Kincaid, and she had about 130,000 followers on Instagram. She must have posted something on Instagram didn't agree with so they disabled her account, we tried to get it back for six months, couldn't get it back. So we started a new one. And now she's trying to get those people to know with her new pages. Now she's back at let's say within a month, we got her back at like 11,000 followers. But we could add 11,000 more followers on her new or old account, which would have brought around to 200,000. But ultimately, never be tied to one platform that if something happens or they decide to just boot you or D monetize you or get rid of you that that's it. So you want to own your own platform. So that is your website. It's immediate website is like the foundation you can have the walls, you could have the roof you can have the furniture, but none of that matters without the foundation without something to put it on. And on your website, they can get to your Facebook, they can get to your Instagram they can click on your LinkedIn all those social media handles there. But your website needs to be able to track those people and then you need to get your customers numbers a lot of the big influencers are doing that Gary Vee combadge you know good friend of mine named mine Leslie they have these new marketing aspects where you can put your number and now the celebrity can text you and the good thing is celebrity will go through their phone and just text random people and say hey Sarah, how's it going? It's me you know, Will Smith just saying Happy birthday to you want to check in on you. And they can call these people to you know, and it's from a certain number. So it's like Hey, it's me Will Smith and it pops up in that person's phone as Will Smith as you know the caller ID and now was Smith can individually connect with as many people as he wants to throughout the day. He can spend an hour just connecting with as many people as he wants to text In the back and forth, accident questions, and then that builds a stronger bond between you and that person. So if I sign up for Will Smith, you know, number thing and I, you know, I dial his number, save it to my phone and he gives me a call and he's having a two minute conversation with me. That's going to make my day, you can best believe I'm probably gonna go to Amazon today and watch the most recent rule Smith movie. I'm going to tell people about it, I'm going to share it on Instagram, I'm going to tell my pants like, yo, guess what, talk to us today, all I'm doing is being an app amplifier for Will Smith. Now, that's free promotion for him. But you don't want to be stuck on one platform, you do kind of want to spread yourself out. So I have a client. Her name is Sharon Patrice. She has 5 million followers on Facebook. But only 120,000. On Instagram. The Facebook is where we make the bulk of her money is where we engage the most with our audiences where we get the most, you know, endorsement sponsorships from or Twitter is like 3000. So you don't have to be on every platform per se, you just want to pick a platform that works for you. But don't let that platform be like you're gonna die on this hill platform. Your website is ultimately your ultimate platform. Because if you go to my personal website, you're going to see something that says I have permission to use cookies and this and this and this and my website in here. Okay, you agree. Now I have your IP address. So when I have a movie coming out, or project I want to promote, I can go to Google ads, Pinterest ads, Facebook, ad network, and I can do a little banner promoted. And I can target everyone who's ever been to my website. So you might not be on Facebook today. You might not be on Facebook next week or Instagram next week. You might be detoxing for a month. But you might be going to Google and reading some articles. Well, there goes my little ad banner popping up. Hey, it's me Cliff new movie coming out, check it out. It's called by the buzzy click here watching on amazon prime. Oh, I love watching clue stuff. They click it boom. So they didn't have to be on social media. Because now let's say Instagram got rid of me, doesn't matter. I still have all those IP addresses. I can then target those people outside of Instagram, and video games and blog posts and a whole bunch of different platforms at they'll be going to online. And I can target the exact people that I need to target versus randomly targeting different people. Right?

Thomas DeSchutter:

And is that set through a pixel tracker? Is that correct?

Clifton Alexander:

Yeah. Okay, good. facebook pixel, Google has one.

Thomas DeSchutter:

Do you have one of those that that you can create revenue on for yourself?

Clifton Alexander:

Yeah, so I, I do I have something like that? I'm trying to create one because because what happens is you have like Google has one where it's just for Google, right? Facebook as one words just for Facebook. I'm trying to create one working target all those ad platforms combined without having to have all these different ones and different ID numbers and everything like that. So I've been working with my team to do it because I realize ads are where it's at in this day and age. And you have to get in front of your audience's face. Like it just has to happen. If you don't, you're going to be like a lot of other old actors or retired artists who they have great music and they put out new music, but they're not building the audience like they need to. They're not getting in people's faces. So it's like what have you done for me lately? Is that people look at it you know, so yeah, that's pretty much it.

Thomas DeSchutter:

Wow. So what are you before we wrap things up? Cuz What are you What's your whole focus right now if you were to look at your next month to two months what what is Clifton Alexander driving at right now.

Clifton Alexander:

So what I'm going to be focusing on in the next like two three months is so me and my partner is named illogic Kelly, he, um, he owns a company called uplift works. And in Baltimore, Maryland, and me and him did a partnership together for a company called fan sway, which is our talent agency. So what we're going to do is be focusing on creating content for uplift works for fans way and for Amazon. So we're just going to be every month creating as much content as possible, working with actors creating new shows, centering them around influencers, Mike's getting ready to drive to LA tomorrow with some of the the equipment to film, a movie for one of our influences. And one of my doubts and work with some of the other influences that we decided to sign but our focus is just creating as much content for the production company and for Are influences possible. And then me personally, I'll be focusing on building my YouTube channel, where I will be giving tips on how to build a brand, how to build a business, how to scale, how to get followers, how to stand out from the rest, because I see a lot of influencers or YouTubers, they give these videos, but there's no actual action steps, it's just be consistent. Find a passion, you know, then be more consistent after you find the passion. It's like, I can make your money and making things without you being passionate about it. It's just, there's certain steps you need to take. And even if you aren't passionate, if you just follow the procedure, you know, you follow the process, you'll get there. And there's a choice to watch called the Prophet, Marcus mellowness, and he always says just follow the process. And I tell people all the time, like if you just follow the process, and you forget about the passion, that you'll make the money. And to me, you know, once you make the money, you can then start doing those passion projects that you want to do. Mm hmm. But even if you have to work at McDonald's, in order to get your passion off the ground, you're not passionate about McDonald's. But it's where you started. So that way you can get enough money to get to the next stage into your life, where you could then do your passion, you know, so, but like I said, building your personal brand is my main focus. And I'm going to be doing it for myself, because I've been doing it for years for different artists and actors and musicians. Um, but I figured I could be more valuable if I had a million followers. Then if I just steadily focus on my, my clients having a million followers,

Thomas DeSchutter:

right. And if somebody wanted to work with you, how would they get ahold of you?

Clifton Alexander:

They can go to my website, Clifton Alexander comm c li F to ns alexander.com. Or you can reach me on social media, same handle, Clifton Alexander. And if you go to the website, you can just throw out my personal insight is to start building your reputation, click it and just reach out after that.

Thomas DeSchutter:

Fantastic. Thank you so much for joining me today.

Clifton Alexander:

Clifton. Thank you as well. Thank you for having me. I appreciate it. Yeah, definitely. Yeah, yeah,

Thomas DeSchutter:

we've been with Clifton Alexander today on the Blum living podcast. All right, my friend, you have a great day, and I know we will be coming out soon.

Clifton Alexander:

We definitely will appreciate it. All right.

Thomas DeSchutter:

And thanks so much to you for joining in and listening to today's show. This is the Blum living podcast. We hope you have yourself an amazing day. We look forward to having you join in again. Or maybe go back and listen to some of our previous episodes. And if you're so inclined, give us a shout out, give us a thumbs up share it on social media, we'd really appreciate that. All the best. Stay blessed. Not mistake.